Our Story

Liz Hwang knows that women-run businesses are better run businesses. When women run companies, they have more of a long-term and holistic viewpoint instead of simply a concern for the bottom line.


This NYC-native has been “in handbags” for her whole career, but her immersion in that world started long before she was even old enough to work. Liz saw firsthand the impact of entrepreneurship from watching her parents, who immigrated to the United States, give up everything to build a business that has made products for many amazing retailers including Nordstroms, Lord & Taylor and Macy’s.

She has seen busy women all over the city schlepping about with multiple bags for work, for the gym, and for bringing lunch —and saw that no good solution existed. As a driven entrepreneur with two young children at home, Liz knew that life can get complicated. So you do whatever you can to streamline and maximize your time with things that bring more meaning to life.


Liz’s passion for design found its match in her desire to offer women a highly functional bag that didn’t just hold their things, but actually made their lives easier. That’s when Modern Essentials was dreamed into existence.

Our mission at Modern Essentials is to bring a practical twist to beautiful design with the aim of helping women streamline their life.


Life has lots of little challenges. We say, bring it.