Our Story

Liz Hwang knows that women-run businesses are better run businesses. When women run companies, they have more of a long-term and holistic viewpoint instead of simply a concern for the bottom line.

This NYC-native wanted to help entrepreneurial women achieve generational success, and it all started with a handbag that helped them achieve small wins every day.

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Liz has been “in handbags” for her whole career, but her immersion in that world started long before she was even old enough to work. Liz saw firsthand the impact of entrepreneurship from watching her parents, who immigrated to the United States, give up everything to build a thriving handbag company that has made products for many amazing brands including Target, Lord & Taylor, and Nordstrom.

Liz saw women all over the city schlepping about with multiple bags for work, for the gym, and for bringing lunch from home—and saw that no good solution existed. As a driven entrepreneur with two young children at home, Liz knew that life can get complicated, so you do whatever you can to streamline.

A starving artist at heart, Liz’s passion for design found its match in her desire to offer women a highly functional bag that didn’t just hold their things, but actually made their lives easier. That’s when Modern Essentials was dreamed into existence.

She saw women all over the city schlepping about with multiple bags for work, for the gym, and for bringing lunch from home—and saw that no good solution existed. As a driven entrepreneur with two young children at home, Liz knew that life can get complicated, and lunch can get all over your computer. So you do whatever you can to streamline, maximize your time, and make sure lunch stays in its own lane.

And so, our mission at Modern Essentials is to provide highly functional bags to the driven, modern woman so she can live healthier and keep working hard.

Life has lots of little challenges for us women. We say, bring it.